Sheila is the Founder of What To Be. A Brooklyn-based Advertising and Marketing Executive with over sixteen years of experience in managing influential global Omni-Channel Advertising and Marketing strategies of high profile brands, Sheila, a former high school English teacher has used her experience in education mentoring teams throughout her Advertising and Marketing career.
Sheila has a history of working for such noted Corporations as 20th Century Fox Films, along with successful client partnering with Universal Film Group, The Walt Disney Company, Viking River Cruises, The Westfield Group, Adidas and the Carolina Panthers. Sheila is a member of the National Association of Professional Women and Alpha Kappa Alpha, Inc.
While working in Ralph Lauren Advertising, Marketing and Public Relations, Sheila was nominated by Ralph Lauren Corporation and received the YMCA Black Achievers in Industry Award in 2011. This award is given to talented global corporate employees who achieve status in industry as a motivator and pacesetter for Black Youth. Upon receipt of the award, Sheila started the first Ralph Lauren Black Achievers Internship program for high school seniors. Sheila was recently named as one of the National Association of Professional Women's Woman of the Year.
It is through this spirit, after leaving Ralph Lauren in 2015, Sheila started What To Be, a 501(c)(3) organization. Mentoring and coaching High School Student, Natasha Lane from Marymount School in New York City during the summer of 2015, Natasha had the opportunity to meet, interview and establish mentoring opportunities with the following organizations:
Cindy has over 15 years experience as an operations finance director in the entertainment and tech industry, including various roles with Fox, E!, CNET and CBS. Previously she devoted much of her time in project management roles with several other charitable organizations including Habitat for Humanity, L.A.Works, the Grammy Foundation and Big Brothers Big Sisters. She currently serves as an environmental educator and board member of Sheldrake Environmental Center in Larchmont, NY. She is the mother of 2 and has been actively involved in their schools including Treasurer of Mamaroneck Community Nursery School, Committee Head of Murray Elementary School PTA, as well as several parent representative roles. She knows that it takes a village to raise a child and believes that What To Be carries that forward during a critical development point for our youth.
1365 Dean Street
Brooklyn, NY 11216